Privacy Policy- Leelija

What Type Of Personal Information Do We Collect from Clients and Website Visitors?

We collect two types of personal data: information that our clients provide us directly and the data we collect from our website visitors. In simple words, we collect this data to provide our users/clients with an improved and seamless website browsing experience and fulfill their marketing purposes.

Clients register their personal details by filling out the contact forms by visiting our website at the time of signing up/registration, and direct communication via Chatbots. The information that our clients willingly provide us with includes their personal data, such as name, email address, contact number, name of the company they are employed at, office address, individual business requirements, and industry details.

Also, sometimes we collect financial information from our clients to ensure a smooth online payment experience, such as credit card details (securely processed by a third-party payment gateway). We also collect records of correspondence/communication for future reference through emails, chats, phone calls, video messaging apps (Skype), and other text messaging apps, including interviews and feedback sessions.

We usually collect information from website visitors via automated tools and technologies, and mostly when they browse our website. Our platform uses these details for analytics, improving website functionality, and advertising.

The data includes IP address for location tracking, device information such as type of web browser, operating system, screen size, for wider adaptability and improved navigation experience, and usage data, for example, timestamps, pages visited, average time spent on the website, and referral URLs.

Also, we use cookies to track and store login data, cart items, users' behavior, recent search trends, publicly available social media & agency profile details, including information entered into contact forms and comments for seamless platform accessibility, personalized ads, better user experience, and spam detection.

How Do We Use The Information We Collect?

As a digital marketing agency, we always focus on improving our marketing strategies, providing our users with a tailored browsing experience, optimizing their website designs, and launching unmatched business websites with well-researched data analytics. We collect users’ data and clients’ details to track their web visiting trends, traffic, and consumer behavior, define their journeys as consumers, identify their buyer personas, and refine our marketing strategies accordingly.

The data we collect helps us improve our services, personalize our branding solutions, and address our clients’ unique business requirements while ensuring a seamless user interaction and engaging website designs for increased organic traffic, lead conversion, and business ROIs.

Do We Share Client Or Visitor Data With Third Parties?

We might share the personal data of our users with third parties; however, under severe regulations and might need your explicit consent at times. However, we do not sell or share any of our clients’ Personally Identifiable Information (PII) freely without a legal and transparent framework, prioritizing privacy. We only share our clients’ information as and when necessary for improved platform services.

And If So, Under What Circumstances?

We integrate third-party tools, services, and technologies to deliver you effective campaign results and provide you with the best website features.

Below are some of the third-party entities with whom we might share our clients’ personal details:

• Google and Meta for targeted ad generation for specific & qualified web visitors
• Content Relationship Management (CRM) systems for improved sales and marketing efforts
• Automation software for email marketing, social media posts, and ads
• Analytics tools for website traffic and ensure the best outcomes
• White-label partners for web development and updating customer profiles

We might purchase data from third-party brokers for identifying qualified audiences, prospecting, and maintaining customer profiles.

However, we always obtain our users’ explicit consent before collecting and sharing their personal data. Moreover, we collect only the data that is necessary for a specific purpose or the successful completion of a digital marketing campaign.

Also, we share the users’ details with third-party agencies only when you sign a legal contract with us, specifically mentioning the details of the data shared and its purpose. We are bound to protect our clients’ and visitors’ data to avoid data breaches.

Our platform aligns with cybersecurity protocol and guidelines specifically, and fully complies with regional data privacy laws to respect user preferences and uninterrupted platform navigation experience.

How Do We Protect Sensitive Information?

Our platform practices limited data collection, encryption, and regular security audits for added transparency. We only collect or store the data that we need for marketing, design, and development purposes.

By implementing strict platform guidelines and restricting user access to sensitive data, using Multi-Factor Authentication (MFA), and a password manager, we ensure authorized platform access.

Secure Sockets Layer (SSL) and Transport Layer Security (TLS) encrypt all our users’ data to restrict data transfer between the server and the users. Also, our platform integrates advanced technical, operational, and functional protocols to avoid financial loss and legal penalties.

What Cookies Or Tracking Technologies Do We Use on Our Website?

We typically use first-party essential cookies to ensure seamless platform navigation for the users, functional cookies for improving user experience, or storing login information, and analytics cookies to improve the overall website’s performance.

Our platform also uses third-party advertising cookies for personalizing ads based on user behavior and interests, measuring campaign progress/success, and social media cookies for relevant ad generation after the users view a specific ad/media content.

We use pixels and tags (codes) to track our users’ activities, analyzing marketing data and their interaction with a particular webpage. The sole purpose is to track engagement statistics on our platform, remember login credentials, limit the frequency of irrelevant ads, and personalize user content.

Can Clients Opt Out of Marketing Emails Or Data Tracking?

Yes. Our clients may choose to opt out of our marketing emails and data tracking by unsubscribing to an identifiable and visible link. However, they also might choose what they want to receive, such as, newsletter without promotional offers.

To make the process easier, our website features a consent banner and the visitors can accept, reject, and even customize the types of non-essential cookies and prevent it from tracking their behavior.

How Long Do We Retain Personal And Project-Related Information?

We might retain the personal information of our users as long as they are active on our platform. However, user interactions might get stored for 2 to 6 years for resolving future disputes and long-term trend analysis. However, to address any legal claim and issues related to contract and agreement, our platform might retain the users’ data for 6 to 12 years.

What Rights Do Users Have Over Their Data?

Users have several rights over their personal data that empower them to control their information, collected and shared by our platform. They might request a briefing of the processed data, its sharing, correct inaccurate data, data erasure, withdraw specific consent, and nominate someone on their behalf to act for a specific purpose.

Who Can Clients Contact If They Have Concerns about Their Privacy?

Clients should contact the Account Manager or Campaign Lead if they are concerned about their privacy. The Compliance Department will further investigate the issues for probable resolutions. However, if unresolved, they can consult our team, refer to the public privacy policy, and report about any data breach with supporting evidence.

But, before reporting, it is always better to review our platform’s privacy policies. If necessary, our clients might choose to seek legal advice from external resources and raise a complaint including detailed privacy inquiries.

Your Support

By using our site, you agree to our privacy policy.

Modifications To Our Privacy Policy:

We will update this website’s information if we decide to make any changes to our privacy policy.