A solar energy Company Gets 110% Traffic Growth in 12 Months!

Our goal was to improve the online visibility of our client’s business website in the US-specific search results, as well as global search engine results. So, we started with a comprehensive website audit of our client’s website. Our SEO experts did a thorough and in-depth keyword research that is specific to the users’ search intent.

We also analyzed the competitors’ SEO strategies and identified the gaps. By optimizing their service pages through strategic on-page SEO optimization techniques, we fixed the meta tags, headers, and schema for increased Google visibility for their website. For improved local SEO optimization, we optimized their Google Business profile, built high-quality backlinks from other blogs/articles/journals related to renewable energy for increased citations, and ensured that their NAP (Name, Address, Phone Number) data is updated and genuine.

Our experts developed a content strategy that primarily targeted informational and commercial keywords. The dedicated team of writers at Leelija drafted high-quality content on topics such as solar trends, energy consumption, savings, and sustainable energy resources that could build awareness about our client’s services.

Through technical site audit, optimization of site loading speed, and a mobile-responsive user interface, our SEO professionals ensured a faster website crawling and improved user experience that resulted in reduced bounce rates and increased leads. By tracking the Key Performance Indicators such as organic traffic, Click-Through Rates, keyword rankings, and conversions, we made sure that our SEO strategies are effective and align with the recent search engine guidelines for maximum ROIs.

The Core Challenges We Had to Overcome

The primary objective of our client was inbound demand growth in the US market. They wanted a greater brand awareness and quality leads. However, the competitive niche industry of solar markets posed a serious challenge for such a budding website to capture the US consumer market.

Since the service pages were newly designed, getting them crawled by the search engine was taking a lot of time. So, despite good keyword positions, the click-through rates were relatively low. As a result, we had a tough time making the company reach the target leads within a short period.

Also, the niche industry was relatively new, though high in demand. This made the process of backlink acquisition really difficult. In short, the SEO game was not easy at all.

Proven SEO Strategies That Generated Quality Leads

Getting the website featured on Google was not enough!

We needed to convert the quality leads and ensure higher conversions. So, our experts developed some tailored SEO strategies that could drive in-bound quality leads and convert them at the same time.

First of all, we tried keyword clustering based on the popular user intent and search volume so that the content, written by our expert SEO writers, could start getting ranked for multiple niche-specific, branded, and non-branded keywords. This was our first move towards improving the brand’s online visibility, niche authority, and awareness.

Since our client wanted a wider brand exposure in the local area as well, we started publishing geo-targeted landing pages for each service area. This solidified the brand's organic reach not only in the local area but also helped the website get featured on global search engine results.

To ensure a wider website visibility and drive quality leads, we started updating the existing blogs, service pages, and other product info so that they align with the seasonal solar demand. Staying relevant in this competitive niche was the key challenge, and our SEO experts overcame the hurdles quite easily by performing regular industry research, data analysis, and developing data-driven SEO strategies.

The Unique SEO Approach That Got Our Client Trending Worldwide on Google

Through comprehensive solar-specific keyword research, on-page, off-page, and technical website optimization, we not only improved the web visibility of our client’s website but also improved the user experience.

The meta tag, header, and blog page optimization resulted in easier web accessibility and helped the brand reach a larger audience. Our SEO experts and talented SEO writers crafted niche-specific guides, blogs, and case studies on solar and energy consumption alternatives, primarily green energy production, and acquired backlinks from relevant renewable energy and sustainable websites/resources. This helped boost the website's rankings on local SERPs and its authority and credibility.

Through voice search, strategic content creation, and featured snippet optimization, we made sure that our client’s website gets increased organic traffic. Our technical SEO experts not only optimized the site’s layout for mobile devices but also fixed the technical glitches by improving site loading speed and ensuring faster website crawling and indexing.

By continuously tracking the crucial KPIs, such as organic traffic growth, keyword rankings, Domain Authority, CTR, bounce rates, form submissions, and inbound calls from organic search leads, our SEO professionals delivered a comprehensive SEO growth solution to our client that was well-researched and result-driven.

The Final Outcome

When our client connected with us, their website was standing at almost zero, with a Domain Authority score of just 5. With our tailored SEO solution, we improved the site’s rankings and dragged it all the way up to page 1 from page 25 within just 12 months.

Today, the website is one of the leading solar companies in the USA with a sharp 110% traffic growth in organic traffic. With a 70% growth in local lead generation and a spike in engagement boost of 89%, our client’s website now has a traffic share of 56% in the USA market, with 50K+ traffic on average and more than 30K keywords ranking on Google.

Also, our effective SEO strategies could boost conversion rates on our client’s website by 55%, making it one of the most reliable manufacturers and suppliers of solar-powered gadgets.