Rehab Site’s Organic Traffic Grows by 1100% in Just 10 Months

Our client wanted a solid exposure for their services, primarily to the potential patients and families. For that, they needed increased inbound traffic to their service website organically. Also, the brand wanted to rank for specific treatment keywords and local search queries.

This was only possible through establishing service credibility and trust with the potential leads. Through positive user reviews and testimonials, we could make their services more reliable and help our clients’ websites generate high-quality inquiries from qualified patients and convert them.

Our Tailored SEO Campaigns

So, we started with an in-depth keyword research and identified location and treatment-specific keywords. Through a thorough competitor analysis, target audience research, and understanding of their search intent, web navigation patterns, and required services, our experts set specific SEO goals for our clients that perfectly adhere to the search engine guidelines.

Apart from that, we developed personalized on-page optimization strategies to boost the visibility of the client’s service pages and landing pages. Our SEO writers drafted educational content, guides, blogs, and medical advisory content that could make people aware of their services, the potential advantages, and the outcomes to expect.

Internal linking and link-building from reputable healthcare and wellness blogs or resources helped us make the site gain some gradual web visibility. Our SEO experts also optimized our client’s Google Business Profile and ensured their service information, such as Name, Address, and Phone Number, is accurate. We took care of their local and off-page SEO by managing their social profiles, engaging the leads through interaction, responding to their queries faster, and managing local citations, which boosted brand credibility.

Through a detailed technical site audit, we identified the issues, glitches, and bugs that were preventing the site from loading faster. Also, optimizing the website for mobiles not only improved the website’s performance but also enhanced the overall user experience.

Through implementing the security protocols in a much better way, improving the site’s architecture, layout, or aesthetics, and managing the XML sitemaps and robot.txt files efficiently for faster website crawling and indexing, we made sure that Google understands the content better and displays it to more qualified leads.

The Challenges Our SEO Experts Faced

Our client needed quality leads as soon as possible, which was only possible after a solid brand exposure and trust building with the potential patients. However, the already established medical directories and national rehab centers on Google gave us a tough time navigating through the competitive digital landscape.

Also, aligning our SEO campaigns with Google’s healthcare advertising guidelines was not easy due to severe promotional restrictions. Our SEO experts had to focus on trust building before promoting our client’s services since the niche was extremely sensitive. Moreover, we had to make sure that the content on the landing and service pages gets ranked consistently for high-intent searches.

Our SEO Approach That Got Their Brand Dominating Worldwide Search Results

First of all, we planned for comprehensive SEO campaigns that could target the pain points of our client. For example, raising awareness about the services offered was the key concern for our client. So, our SEO professionals developed a data-driven SEO strategy that was specifically focused on the user intent because we had to make sure that our client’s website gets enough visibility for the specific and niche-relevant search queries on Google.

Our strategies were primarily focused on the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles, so that our content marketing campaigns get a positive response from the potential leads. Through local SEO and map pack ranking campaigns, we ensured an improved local visibility of their rehab centers, and our reputation management and review acquisition campaigns on Google helped us build a strong brand reputation for our client.

Our SEO blog content on niche-relevant topics, such as addiction recovery and treatment awareness, along with Conversion Rate Optimization (CRO) campaigns for inquiry forms, successfully brought more visitors to our client’s website by improving the site’s Google rankings.

The Much-Awaited Outcome

Our SEO campaigns resulted in significant growth in organic traffic and search impressions. The branded, non-branded, and niche-specific keywords in our content started ranking on local search engine results within just 3 months. This not only improved the Click-Through Rates (CTR) but also our clients saw a huge growth in calls, inquiries, and form submissions.

The increase in the authority score and Domain Rating has already proved that our SEO strategies were effective. Our custom local SEO roadmap, based on mental health issues and substance addiction treatment specialization, paired with tailored content strategies that align with the specific recovery journey, proved to be the best personalized SEO solution for our client.

Also, the improved crawl frequency of the service pages and the indexation rate for newly designed blog pages point towards the improved niche credibility and authority. Also, the enhanced featured snippet, rising organic visibility score on SEMRush and Ahrefs, and People Also Ask appearances indicate the rapid growth of the website organically on Google.

Through ongoing website design improvement, site structure maintenance, rapid conversion optimization, performance tracking, on-time reporting, and strategic refinement, we ensured sustainable growth for our client’s website.