UK’s Clothing Brand Grows by 20% Organically in 5 Months!

Our client’s niche is a highly competitive one, especially due to the fast-changing trends and fashion ideas. So, promoting a newly launched clothing brand organically was definitely not easy! Being competitive in this niche was our secondary concern because first, we had to make sure that the brand reaches the target customers.

Also, being a clothing brand, the only way to make the brand pop up on the Search Engine Result Pages was to design an unmatched landing page for the website with dedicated segments allotted for showcasing the clothing collections. Most importantly, the website must be optimized with high-quality visuals with proper descriptions that attract the attention of the quality leads.

The seasonal fluctuations of the audience preferences demanded a regular monitoring and optimization of the already existing content on the website. For that, our SEO experts needed to find trending ecommerce and niche-specific keywords and combine them with branded ones for faster visibility and awareness of the website.

The SEO Strategies We Implemented for Site Growth

So, we performed a thorough website audit and conducted an in-depth niche research to identify trending fashion-related keywords that were mostly long-tail to navigate through the wild competition of the fashion industries and secure a spot on Google search engine results. The product-specific keywords not only helped us attract targeted audiences but also resulted in 50% growth in organic impressions, 48% increase in conversion rates and approximately 57% growth in sales.

Our SEO professionals optimized the product pages, lookbooks, blogs, and dedicated sections of the website showcasing the massive collection categories with high-quality images, videos, alt tags, along with the visuals for increased user retention, engagement, and conversions.

The schema markup for product availability with aesthetically designed landing pages and product pages with clear pricing and reviews make the products eligible for higher search engine visibility and Click-Through Rates.

We not only drafted engaging content, listicles, blogs, and fashion guides, but also marketed the content effectively on the most popular user platforms. By optimizing the content, site structure, loading speed, website layout and by focusing on the mobile-responsive UX design, we not only developed a clean site architecture but also optimized the website technically as well for improved user experience.

For ensuring higher visibility, brand awareness, and a strong brand exposure, we guest posted high-quality articles on top-ranking fashion blogs, and digital magazines. With our data-driven strategic implementation, within just 5 months, we boosted the organic impressions on the clothing website with an increased sales and conversion.

The Real SEO Struggles We Battled

Apart from the niche competition, the biggest challenge on our way was the crowded SERPs, listing the luxury fashion brands, capturing the entire UK marketplace. Also, some of the product pages contained duplicate product descriptions and identifying them out one by one & fixing them all at once was indeed time-consuming.

Also, our client’s website, landing pages, as well as the product pages required constant monitoring and management due to frequent inventory updates and URL changes. Moreover, we had to balance the site aesthetics and layout along with maintaining the technical SEO aspects, which required significant SEO and design expertise.

SEO Campaigns Run by Our Experts for The Ultimate Win!

For driving more qualified traffic and higher lead conversion, we decided to run a few strategic SEO campaigns. And we were right because it helped us create a loyal customer base for our client’s website through content and site optimization techniques, aligning with the unique trends and evolving demands of the fashion industry.

For example, we ran several content campaigns focused on the keywords such as “seasonal collection”, “festive outfits”, “comfy Christmas pyjamas”, etc. Also, our mobile-first approach was primarily based on influencer-driven search campaigns which boosted the organic visibility of the brand manifold.

Our fashion trend blog campaigns paired with our unique visual search optimization strategies dragged the brand’s AI visibility score from 9 to 48, with more than 1.2k brand mentions and 300+ cites pages. By adding thoughtful CTAs throughout the webpages of our client, we ensured a higher conversion of leads.

The Personalized SEO Solution That Changed The Game

We knew generic SEO solutions would not do much for our client’s website.

So, our experts started analyzing the AI-based fashion trends, user analytics, preferences, behavior, and site navigation patterns to identify data-driven and trend-adaptive keywords and content optimization strategies.

Through product schema automation for the new arrivals, targeting geo-specific keywords, and optimizing the website graphics not only helped us to boost the brand visibility on the local search engine results but also reduced bounce rates by at least 45% and increased the percentage for returning users.

The Desired SEO Results

We made sure that our seasonal SEO campaigns align with the brand-specific collection or clothing launches. For that, our SEO professionals focused primarily on the user intent and optimized the campaigns accordingly for improved shopping experience.

For added credibility and niche authority building, we integrated user-generated content such as authentic testimonials, customer reviews, and feedback at specific sections of the website which resulted in a 6X boost in traffic conversions and sales. Today, the website is one of the leading brands in the UK for clothing and fashion collections.